We’re thrilled to announce that Subaru and their Subaru Loves to Help® initiative are joining us for another year of impactful partnership! Together, we’re set to serve more than 130,000 children with brand-new essentials this season—items that will help them stay warm, attend school, and participate in life with confidence.
Last year, Subaru became and continues to be our largest automotive supporter, helping us extend our reach to even more families across the United States. This partnership has already transformed thousands of lives, and with this renewed collaboration, the impact only continues to grow. From snowy bus stops to windy playgrounds, every coat, pair of shoes, and pair of socks given helps a child thrive in ways that extend far beyond the physical warmth these items provide.
A Shared Vision for Warmth and Hope
The Subaru Loves to Help® initiative reflects Subaru's deep commitment to creating positive change in local communities. At Operation Warm, we consider this partnership a shared commitment to making a difference—one that will leave a lasting impact on children, families, and communities across the nation. Together, we’re not just meeting children’s basic needs; we’re empowering them to show up for school, engage in outdoor play, and walk confidently into their futures.
This season, Subaru and its network of retailers will team up with Operation Warm to visit homeless shelters and other community agencies across the nation. Here's what this partnership means in numbers
- 130,000+ children will receive brand-new coats, shoes, and socks.
- Hundreds of Subaru retailers will directly engage with their communities, bringing volunteers and families together.
- Over 290,000 children will cumulatively be helped through this initiative by the end of 2025.
More Than Essentials: Why It Matters
A warm coat means a child can attend school even on the coldest mornings, and proper-fitting shoes mean kids can run, play, and grow without discomfort. These essentials inspire confidence, boost self-esteem, and open doors to opportunities that might otherwise seem out of reach.
Consider the story of one child who received a coat last year: "I never had my own coat before. Now I can go out for recess and play!" For that child, a simple coat was transformative, and Subaru’s continued support ensures that many more children will feel that same joy.
Looking Ahead: What’s Next?
As we embark on this second year together, we’re not just focused on distributing coats, shoes, and socks, we’re building connections and creating moments of joy in communities nationwide. Subaru’s renewed commitment to Operation Warm sends a powerful message: that every child, no matter their circumstances, deserves comfort, hope, and confidence.
We invite you to follow along as we hit the road with Subaru this season. Stay tuned for stories of impact, photos of smiling children, and updates from our gifting events. Together, we’re making a difference—one coat, one pair of shoes, and one child at a time.
