As winter gives way to spring, we’re reflecting on the powerful impact of our continued partnership with Subaru. This past season, Subaru and their network of retailers joined Operation Warm once again to provide comfort, hope, and confidence to children in urgent need—serving over 130,000 children across the country through the gift of brand-new Operation Warm coats, shoes, and socks and an event model guaranteed to provide two-way impact.
Building Stronger Communities
With over 630 Subaru Retailers participating in events in their local communities nationwide, this partnership went beyond meeting basic needs. It fostered meaningful relationships, strengthened communities, and empowered children with the confidence and support they need to thrive. Each event became a moment of connection, creating lasting memories and meaningful bonds that will continue to ripple through communities and support future moments of warmth and hope.
The Real-Life Stories of this Partnership
The heart of this initiative is truly captured in the stories and moments shared by children, families, and volunteers.
- “Participants appreciated the thoughtful way of allowing children to choose their [coat/shoes]. This gives them a sense of joy and ownership, not only a handout. This event is a beautiful reminder of the power of kindness and partnership in bringing hope.” -2025 Subaru Loves to Help Beneficiary
- “[Our organization] was overjoyed to be chosen...These coats are more than just a coat, they are a way to connect to the community and build relationships. A child who feels safe and warm is a child who will flourish.” -2025 Subaru Loves to Help Beneficiary
- “[This event was] heartwarming. One child even cried. The shoes that he was wearing [prior to the event] had holes in the toes of both shoes. He was thrilled to get new shoes.” -2025 Subaru Loves to Help Retailer
Measurable Impact
This year’s survey results highlight the broader impact of our partnership, demonstrating how it has provided more than essentials—it has created meaningful change for children, families, and communities nationwide.
- 96% of beneficiaries stated that the coats, shoes, and socks are among the top ten most requested items for their organization.
- 96% of beneficiaries stated that the gift will ease a financial burden for the child’s caregiver.
- 92% of beneficiaries stated the event provided a positive community interaction.
A Season of Impact, A Future of Hope
As we look ahead, this partnership between Operation Warm and Subaru continues to be a shining example of the power of corporate partnerships and the impact that a gift many think of as simple can truly bring. Each coat, each pair of shoes, and each act of kindness fuels a movement of warmth and support that extends far beyond the winter season.
Learn more
Interested in learning more about the specific impact of this partnership? Visit Operationwarm.org/Subaru.
Interested in partnering with Operation Warm on a CSR Campaign that makes an impact in your community? Visit Operationwarm.org/Partner.
