FLY:FWD
The Impact of FLY:FWD
A sports bra might seem small—but to a girl, it can mean everything. It’s the gift of confidence, comfort, and the freedom to move. FLY:FWD is about more than apparel—it’s about showing girls they belong in sports, and in every space where strength and self-belief grow.
Why Sports Bras?
By age 14, girls are dropping out of sports at two times the rate of boys. One big reason? Lack of access to basic gear. For many, a sports bra is a barrier. But when that barrier is removed, girls gain more than support—they gain confidence, health, and are more likely to stay active leading to a better shot at success in school, sports, and life.
