Veronica Beard partners with Operation Warm to support 1,200 NYC kids with brand-new essentials and giving events this fall and winter.                                                                        

 

 

Veronica Beard and Operation Warm are coming together to help more than a thousand children across New York City feel confident, supported, and ready to thrive. 

 

 

Through Veronica Beard’s VB Gives Back program, customers and employees alike will have opportunities to be part of the impact. A portion of every online order through the end of December will benefit Operation Warm, while Veronica Beard employees will volunteer at giving events supporting children across New York City. 

 

 

The partnership builds on the VB Gives Back program, which brings the brand and its community together to support meaningful causes. This season, that commitment will extend to children across New York City through Operation Warm.  

 

 

Supporting Every Layer of Confidence 

 

 

What makes this partnership especially exciting is the opportunity to support children across all three of Operation Warm’s programs. 

 

 

Throughout the season, Veronica Beard will take part in giving events providing brand-new coats, shoes, and sports bras through Operation Warm’s FLY:FWD program. The events will give Veronica Beard employees the opportunity to meet local students and help them select brand-new essentials that are the right fit and feel like their own. 

 

 

Together, the three programs allow the partnership to support children through different parts of their everyday lives, from getting to school on a cold morning to playing, moving, and participating with greater confidence. 

 

 

Turning Support into Connection 

 

 

The impact of the partnership also extends beyond the essentials themselves. 

 

 

“We’ve always believed that clothing can be a source of confidence, which is why Operation Warm’s mission resonates so deeply with us. We’re incredibly proud to support 1,200 children right here in New York City and to bring our team together to make such a meaningful difference in our community.” 

 

 

—Veronica Miele Beard and Veronica Swanson Beard 

 

 

By bringing together customer support and hands-on volunteer opportunities, Veronica Beard is creating multiple ways for its community to get involved while helping make the experience meaningful for the students at the center of it. At each giving event, children will have the opportunity to receive something brand-new, in the right size, and all their own, offering more than comfort alone. These essentials can help foster a sense of confidence and belonging that children carry with them long after the event is over. 

 

 

Giving Back, Together 

 

 

Through VB Gives Back, Veronica Beard and Operation Warm are turning a shared commitment to children into action, helping more than a thousand New York City students receive the essentials they need while inviting customers and employees to be part of that impact. 

 

 

For Operation Warm, partnerships like this help make it possible to reach more children while creating opportunities for companies, employees, and customers to give back. 

 

 

Together with Veronica Beard, we’re excited to give children more than something new to wear. We’re helping provide a first layer of confidence they can carry into whatever comes next.